👉 It is important that you join social media networks that your current customers are members of. You may want to join Badoo or ReddIt, but if only 1% of your customer base prefers it, you are limiting yourself. Before joining any social media websites, post a poll on your main website and ask your customers which social media websites they like to use. This will ensure that you cover all of your bases and expand on a customer base that’s already there.
👉 Don’t limit yourself to only focusing on one social media network. Join several at the same time and keep tabs on all of them. By being a member of more than one social media network, you have more chances to expand on your customer base. You also have several different types of platforms to get accustomed to, each of them offering different benefits.
👉 It is imperative that you are able to control all of the social media profiles that you have opened. Customers and potential customers expect your social media profiles to be updated consistently. Make sure that you provide good content daily and don’t neglect any one of your profiles. People are twice as more likely to come back to your profiles if they are consistent in their updates. Plan your content out before you post it and have back up content if you must leave on vacation. It is important that you always have something fresh and enticing.
👉 Scope out your competition and learn from the mistakes that they make. Having competition can sometimes be good for business. By taking the time to research what other business owners are doing, you are setting yourself up for success. Look at the different aspects of how they interact with their customers. Are they good at handling complaints? Do they respond to posts? What kinds of contests and giveaways do they have? How often are their profiles updated? Those are just four of the most important questions that you should focus on answering.
👉 Meanwhile, your goal is to market your products; it is important that visitors to your profile don’t feel like you’re only marketing. The point of social media is to advertise your products in a way that doesn’t feel like advertising. For example, instead of telling people to buy your art supplies, post a tutorial on how to make something with those art supplies. By coming up with an enticing project, people will go to purchase those supplies from you in order to copy your project. Get people involved with your brand and they will buy it willingly!