👉 Get visitors to engage in your brand. The fact that someone is already clicking to visit your page is a good sign. It is however important that you post content and contests that keep them there. People will only follow your social media profile if you provide them with something interesting. Consider hosting a sweepstakes to enter people’s names when you’re starting out. You can also post content that teaches visitors how to do something. People are more than willing to learn new things and you can be the one to teach them.
👉 Ask your visitors for their opinions! People want to be heard and if you’re willing to listen, they they’re probably willing to come back to your profile. Every couple of days or even daily, pose a question that visitors can answer in one or two words. People like to share something personal and asking a question such as, “What’s your favorite color?” can get some great response from your audience.
👉 Make sure that you have quality content and information posted on your profiles. People don’t want to read poorly written material that is of no interest to them. When someone puts you on their list of favorites, it is because they like your brand and what you’re offering. Keep people constantly interested by posting tutorials, hosting contests and providing great YouTube videos. Your posts should also be fairly quick to read. Don’t post something that is long in nature and can be equivalent to a newspaper article. People want quick and accessible content that offers them one of a kind information.
👉 If anyone posts any concerns they may have on your profile, make sure that you answer their questions quickly and efficiently. Even if someone is posting something that isn’t positive in nature, it is still important that you respond calmly and in a professional manner when dealing with someone disgruntled. The way you respond and answer different situations can really be a determining factor whether someone orders from you, especially when some people like to test the waters first.
👉 Gather some inspiration from your competition. Every brand and company out there has a close by competitor. This can also work in your favor too! Use what other companies are doing as leverage for your own marketing needs. Consider what types of contests they are hosting. Also make sure you read the comments that visitors leave. The comments section is always a good way to tell what people really think about a company that you may have thought was doing great.