🔷 Social media networking is a world of it’s own and it has a very unique culture. You must figure out what the culture is of each site you sign up with. This will help you interact better with your fan base. For example, people on Twitter use hashtags in order to gain new followers, so you should learn how to do that if you plan on using the site. Failing to know the culture is a sure way to alienate your audience, so do your research.
🔷 Growing very fast may seem like a good thing, but this is not true when it comes to social media. While you want a steady stream of people following you, gaining too many in a small amount of time sends up red flags. It will look like you are using unscrupulous methods to gain followers such as paying them or offering them free gifts. Facebook is one of the social networking sites that will give you a warning if you are gaining fans too rapidly. If things are slow for you, be patient. It may take a good amount of time to become as popular as you would like.
🔷 It is not all about you, so try your best not to look like you believe it is. Show an interest in others and what they have to say. For example, follow back some of your fans if you see they are posting a lot of information your customer base may find useful. Also, share information that was given to you by your fans. This will show them that you are actually paying attention. Give them credit for anything you use.
🔷 When someone takes time out to send you a message, make sure that you do your best to respond in a timely manner. The last thing you want to do is totally ignore someone or respond too late. If you take a long time to respond, people may feel they are being ignored and they may go do business elsewhere. Nobody expects you to have personal conversations with everyone who tries to engage you in one, but you should respond to every message you get. If the questions are personal, let the user know that and ask that things are kept at a professional level.