🔷 Get people to interact on your social media profile. Visitors are twice as likely to follow your updates if you engage them in something interesting. Contests and polls are always a popular way to gain the trust of your audience. For example, post questions that require a one word answer. Many people love to share things about themselves and they are more than likely willing to share. You can increase your number of fans by increasing the person-to-person activity.
🔷 Listen to what your visitors have to say. It is all too common that companies say they care about their customers but don’t really care about what they are saying. If someone posts a complaint, make sure you take it at face value and respond to it accordingly. Get people to post their opinions about new marketing endeavors you have or product lines that you are developing for your company. The more involved people feel, the higher your chances of becoming a success.
🔷 It is important to be patient when it comes to your social media marketing efforts. Rarely do miracles happen overnight, and it takes effort on your part, as well as determination, to get a good fan base. If you take your time and are open to accepting the pace of things, you will find yourself much more successful in this form of marketing.
🔷 Keep up to date with the newest advances in technology and adjust your way of thinking when it comes to social media. It helps when you are open to new suggestions or different ways of tackling an issue. By staying on top of things, you will find that people are more likely to follow your content above another company’s.
🔷 Get creative with your profile and don’t just leave your fans hanging there. Consider hosting a day when all of your visitors can promote their own blogs, profiles or websites. It has been a proven success in many instances when people have given their visitors a chance to cross-promote their own pages.
🔷 Interact with the people on your profile and engage them in conversations. However, it is important that you don’t come off as cocky or high maintenance, so it is best to stay humble in your interactions with others. Just because you’re a company owner, it doesn’t give you the right to look down on your customers. Make sure that you don’t make your visitors ever feel like you don’t appreciate them or they aren’t good enough compared to you.