🔷Take full advantage of multimedia. The use of pictures and videos can do so much more for your business than plain-old text; become educated on the use of multi-media on every platform and network you are on. A video showing a toddler having the time of their life with a toy is going to convert a lot more viewers into customers than a typed description of the item. This philosophy applies to nearly every product and service imaginable.
🔷Promote offline. Their still exists an entire world of consumers who read newspapers, listen to radio and watch television. Turn them on to your social sites by offering amazing incentives, and make sure your social addresses are clearly stated. You can bring in first time customers through the use of offline ads and make sure their business is with you, not competitors.
🔷Individualize all social media ads and emails. Chances are good that the customer who follows you on Twitter also likes you on Facebook, so make sure each and every promo you send out is different. It must have the same general message and relevant data, but you don’t want to be sending canned, duplicate content to your audience. Take the time to customize and act like each ad is the only one you put out there.
🔷List locally and everywhere your competitors do. Local listings can really bring in business, so make sure you are optimized for local searches. Nearly every major local listing service is free and highly competitive; incorporate localized promotions into your social media marketing sales strategy. Since this will probably be the first time a consumer will see your site, offer a deal just for visiting your Facebook page and especially for liking or following you.
🔷Throw frequent social media promotion parties. Once you have an established fan base in social media marketing, get them all excited with a big contest. Plan it well, to avoid embarrassing glitches later, and notify everyone personally as well as on your social pages. Make the contest last long enough to entice interest from new people and build momentum with existing friends and followers. This isn’t just about bells and whistles: it’s multiplying your customer base exponentially.