🔷 Facebook is more popular now than ever, and it would not be wise for you to ignore that. Make sure that this is one of the first sites you sign up with. You do not want the face of your business to be a Facebook page that has nothing on it but your location. You need to provide several forms of contact information on your page. Also, let people know what your business has to offer. If you are going to place photos, you should make sure they are relevant to the business.
🔷 Yelp is a place where people write real reviews based on their firsthand experiences. A good or bad review on this site can make or break your business in some cases. One way that you can help your business is by claiming it on Yelp. This shows people on the site that you are actually interested in listening to them. If you see that someone is not satisfied with you, and they post a bad review, you are allowed to respond to them. Use that opportunity to let them know you want to see them happy and you are willing to go the extra mile to make sure they are.
🔷 When fans take the time to leave you messages and comments, do not ignore them like they do not matter to you. the reality is that you would be nowhere without them, which means you need to always show them your appreciation. If fans start a conversation on your page, weigh in on the topic as well. You will be seen as being down to earth and approachable. Ignoring a fan can lead to you losing them, particularly if you ignore them in a place where others can see. Not only will the fan leave because they feel unheard, but others may leave as well.
🔷 If you have no idea how to use social media, you should hire someone that does. try hiring a college student that needs the experience on their resume. This is ideal since you will not have to pay a lot of money. Let them take the reins, but keep an eye on things to make sure all is going well. You do not want to have someone in charge that is hurting your business more than helping it.