No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net with approximately 316 million monthly active users and about a billion registered users. Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives, even featuring in movies and TV shows as a prominent plot point; and its marketing potential is gigantic.
So if you do want to open that Pandora’s Box, consider this your key to unlocking it. In this book, we’ll go over everything you need to know about Twitter. That means we’ll cover the basics but more importantly, we’ll be looking at the best strategies and approaches you can use to really tap in and harness the power of Twitter. This book is about getting the best possible results in the minimum time and with the minimum effort. If you’re currently just treading water on Twitter, this will help you to start seeing massive growth and to have fun doing it – whether you run a small business, a blog or something else entirely. Are you ready?
Facebook is one of the most powerful platforms for any marketer to master and if you only ever invest your time and effort into one single social media platform, it should probably be Facebook. The impressive stats surrounding Facebook are by now old news but they are still worth repeating. Facebook is nothing short of the second biggest website on the net – right behind Google. If Facebook were a country, then it would be one of the largest in the world. Facebook has 1.44 billion monthly active users, at least 72% of Facebook users check in every month and every day about 936 million people will check in. 65% use it daily. Among those users, the average time spent on the site per visit is 21 minutes. In total there are 1,310,000,000 people who use Facebook regularly, which includes 680,000,000 daily users. Every 20 minutes, there are one million links shared, two million friends requested and three million messages sent.