👉 Familiarize yourself with different social networks. Create accounts on social networks that your customers are likely to use: even though Facebook and Twitter are very popular, keep in mind that there are many other social networks designed for certain niches or age groups. If you are not sure which social networks your customers use, you should have them answer to surveys. Do not hesitate to join up more social networks than necessary until you find out which ones your customers use the most. Keep track of your results: you should count how many visitors access your content after clicking on a link you shared on a social network and how many customers redeem the coupon codes you share on social media. This will give you a good idea of how your social media marketing campaign is influencing your traffic and sales.
👉 Familiarize yourself with the different features of the social networks you joined and look for ways to use these different features to promote your products. Most social networks allow you to share short updates, pictures, videos and links. You might have to adapt the format of your updates from one social network to another: for instance, Twitter requires you to keep your updates very short while YouTube only allows you to share videos. You can either share similar content from one network to the other or encourage people to connect with you on more than one network by sharing exclusive content on one site.
👉 Get your customers involved in your social media marketing campaign. Social networks allow you to interact with your customers very easily: you should encourage them to send you their questions, share their experience with you and even enter contests for a chance to win free products. Be friendly and professional with everyone who contacts you. Organizing contests is a great way to generate some interest from your customers and their friends: you could for instance require people to tag you in a picture of themselves using your products to enter your contest.
👉 If you need to, you can draw attention to your social media marketing campaign by placing links to your profiles on your site, blog or at the bottom of the emails you sent. Encourage people to connect with you on these sites by mentioning the quality content and the coupon codes you will be sharing. You can also get your readers to share your content easily by placing social media buttons at the bottom of your articles and pages: you can get the code for these buttons on social networks if this feature is not supported by your blogging platform or your site-building tool.