Blogging and social media marketing are quite similar and both are a great way to make a presence on the Internet. A good blog can go a long way in getting your company and products marketed out to the world. This article will discuss some of the ways that you can make your blog and social media profiles work in your favor!

👉 Your blog should be dedicated to a certain topic that people will want to read. It is important that you are knowledgeable on your topic matter and it relates to what services or products your company is offering. Make sure that your articles are always exciting. For example, content that teaches something new to the audience is always a winner! Choose articles that are written in a tutorial form and let customers know a thing or two about your products. The more exciting the news you share is, the more exposure you will gain as a blogger. It is also important that you include relevant key words that search engines can pick up from your articles.

👉 If you have your own blog and company, chances are that you also have a Twitter and a Facebook profile. Make sure that you make the connection between your blog and your social media profiles. Under every article you post in your blog, make sure you add Twitter and Facebook share buttons. This will encourage your visitors to simply share content with their friends that they feel are worthy of their attention.

👉 Gain exposure in the blogging world by posting comments on other people’s blogs. When you make a comment on someone else’s blog, the space also lets you link your own blog to your comments. The more interesting your comments and the more you make, the higher your chances of people going to your blog from someone else’s.

👉 Link exchanges have been around for quite some time, but they are still effective as ever. Not only do they provide more leverage for your blog, they can boost your performance in search engines. Ask several blog owners who are similar in niche to yours to link your blog to theirs and you will do so vice versa. If the blogger seems nice enough or their tastes are similar to yours, you can start the beginning of a blossoming mutual relationship.

👉 When you are blogging, don’t overwhelm people with a large wall of text. If someone wants to read a book worthy amount of typing, they will pick up a Kindle or read a book. Make sure that you either split your articles up into short paragraphs or use a bullet list format. Usually articles titled, “Top 10 Beauty Tips And Tricks” get more exposure than any other. When you write something like “Top 5 or Top 10” people assume that what you are writing comes in list format. This will automatically increase the amount of visitors to your blog.

A well put together blog can open a wealth of possibilities for your business. It is important that you treat your blog with as much care as your social media profiles. Use what you have learned from this article and you will find your fan base increasing as time goes on!