What you need to know to dominate Email Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.
What is Email Marketing?
It is a powerful commercial communication tool by email. It’s fast, economic and used to attract users with specific interests to generate sales.
It consists of creating a list with names and e-mail addresses of people interested in a specific topic through a subscriber form, which aims to provide valuable information to attract those people.
When people enter their data in the subscriber request form, it givews the company permission to send newsletters and promotions to their emails.
This permission is important, so that we can begin to build trust and a close personal relationship between potential clients and ourselves.
Why Email Marketing?
No matter what type of organization you run, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the cost of most other marketing channels.
In fact, email marketing is one of the most effective marketing channels that exists. Did you know that for every $1 you invest in email marketing you get $44 in return?
Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales. Plus, it’s easy to align your email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed!
One important tip: emails can be exciting.
To most people, emails probably aren’t as exciting as say, Snapchat or Instagram. After all, email doesn’t offer filters or stories: Email is simply a standard way of communication.
But that doesn’t mean it can’t be a viable part of your marketing or personal branding. In fact, the majority check their email multiple times a day.
This is because email, although not particularly flashy, is a staple in our digital diets. And emails can be exciting and interesting with the right tools.
Create a great subject line.
Subject lines are extremely important, since you’re counting on the subject line for opens. Take your time creating a compelling and exciting subject line that piques your audiences’ interest.
Keep it short and concise, and personalize it for the best results.
Do more than just promote.
If you use emails for promotions exclusively, it’s adding no value to your subscribers. Audiences will see your brand as one only concerned with sales.
Instead of just selling, you need to focus on adding value to your content. How? By offering them solutions to their issues.
Consider offering helpful articles, a support hub that’s easily accessible, and a customer-first attitude.