👉 Your first challenge will be determining what sort of content your target audience would like to see. Keep an eye on the competition. Do your own independent research and check out your competitors pages and social media marketing strategies to see what seems to be successful for them and what seems to be unsuccessful. All of this knowledge will help you in shaping your presentation of your product and/or service via social media work.
👉 As you write content, be certain you have a very clear picture in mind of the type of target audience you wish to attract. When you can picture your ideal reader/customer in your mind’s eye, you will write far more targeted information that will be valuable to the group you wish to engage.
👉 One thing’s for sure, people don’t want to see a lot of grand claims about a product and service that are not backed up with real performance. That’s why simply talking about how wonderful your product and/or service is will not make you very popular in social media marketing. Instead, it’s better to take a friendly approach and present yourself as being on even footing with your target audience. Let them know that you experience the same problems and challenges they experience and share the ways in which your product or service has helped you overcome these problems and challenges.
👉 Take time and care to build rapport with your target audience. Engage them in conversation, ask their opinions and solicit their feedback. Create a frequently asked questions page that provides your visitors with the opportunity to not only find answers to frequently asked questions, but also to ask more questions. This sort of feature helps your target audience feel like valuable members of your community. If they see themselves as part of the process, they will be more likely to engage in purchasing, using and sharing your product and service.
👉 While social media marketing can be very valuable to spread information about your product or service around the world, understand that this will not happen immediately. It takes time to work your way into the social media community you have chosen and to make friends with people who are influential within that community. When you have established yourself as a member of the social media platform you have chosen, you will begin to attract more and more followers. The more followers you have and the more trustworthy your actions are perceived, the more business your social media marketing activities will bring.
👉 Once you are up and running with a social media marketing page, remember that even though social media is for fun and socializing, your purpose is marketing. You must always take the high road and present a professional image to your followers. Be positive, informative and calm. Don’t engage in flame fights and don’t be hooked into any drama. Keep all your communication on the up and up.