👉 You need to start by joining the social networks your customers use. A lot of people have Facebook accounts but do not assume that Facebook is the most popular site among your customers. Have your customers answer to surveys and read different studies on social media to get a better idea of which sites your customers are using. Once you know more about your customers’ social media habits, join the top three social networks your customers use the most.
👉 Create profiles that stand out. Most social networks do not give you a lot of options to create a personalized profile but you can still create an original profile by using your logo, the same color pattern you use on your site and writing a good description of your activities. Do not forget to include links to your main website or blog so that people can learn more about your products. Make sure all your profiles have similar color patterns so that people can easily recognize your brand.
👉 Share quality content on a regular basis. Your content needs to stand out too and be easily recognizable. You could for instance add a visible logo in the corner of all the pictures you upload and sign your updates with your name and your title. Get people to interact with you by asking questions, sharing polls or creating content that will make your audience react. Keep in mind that every time a customer comments or share one of your updates, their friends are able to see the content you shared.
👉 Find a way to generate some interest from your customers and make them want to identify with your brand and products. This can be done by sharing original quality content, featuring content created by your customers and giving people a chance to win free products. Organize contests regularly and encourage people to tag you in their updates. You also need to put a face on your social media marketing campaign: let people know who you are and what you think of the news stories and articles you share with them. If you do not want to use your real name, create a character or a mascot your customers can interact with. You could even start supporting a cause if you think your customers will get a positive image of your brand because of it.
👉 Make your customers feel appreciated by regularly sharing updates to thank everyone for making your latest product a success. You can also thank customers individually for a purchase, for entering a contest or for sharing their content with you. If you can, reward your best customers with gift cards and freebies and write a social media update about it so that other customers realize they could win these things too if they order products from you.