🔷 Consider joining more sites. It is true that most people have a Facebook account but there are hundreds of social networks you can use to connect with your audience. Find out which sites your customers are likely to use on a daily basis: stay up to date with new trends and do some research about your target audience. You could for instance have your customers answer to surveys about their favorite social networks. And keep in mind that some niches use social networks more than others: you should adapt your social media marketing campaign to the preferences of your target audience.
🔷 Make your updates more visible. Keep in mind that your subscribers will see your updates along with what their friends or the other brands they are connected with are sharing. This means an update can easily be ignored if the next update is more eye-catching. You can draw attention to your updates by sharing a picture instead of a simple paragraph. Some social networks will display your pictures or videos but others, such as Twitter, will only allow you to share links. You should choose your wording carefully to make your subscribers want to read more and click on your link.
🔷 Let your customers know about your social media marketing campaign and give them a reason to connect with you on these sites. Add links to your different profiles on your main site or blog as well as in the signature of your emails and the posts you share on message boards. Mention your social media marketing campaign on your site and in your newsletter and present it as a way of getting access to coupon codes, contests and other valuable content. If you need to get more subscribers, launch a promotional offer or a contest available only to the customers who subscribe to your social media updates.
🔷 Using social networks is not only about sharing quality content with your customers: you also need to get them involved in your campaign. Share content that will make your customers react and try starting discussions by simply asking an open question to your subscribers. Moderate all the comments you get and take the time to answer to everyone. As people get used to interacting with you, they will start interacting with each other too. You could even create a page or a group for your customers to get them to create their own online community. Always be polite and helpful to people and reward them for their participation and the content they share with you and each other.