Personal branding is the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.
It’s the association people have to your name. Every tweet you send, every status update you make, every picture you share and even every word you say in social company contributes to your personal brand. It is an amalgamation of multiple daily actions, as well as your connection to other people and organizations.
Because of social media and our subsequent levels of visibility, personal branding is one of today’s leading career strategy topics and an essential tool for thriving in today’s work environment. It helps you attract business opportunities through playing to your strengths and communicating expertise to your chosen target audience through your online, verbal and networking channels.
The end outcome is about getting so known for one important thing that key clients, employers or recruiters come to you. A personal brand is there to build trust and dependability, resulting in peace of mind and referrals that result from your high gradient dealings with others.
Why is Personal Branding Important?
Consider why you visit some websites or blogs more than others. Or why you feel compelled to reach out to some experts when conducting research.
Our perceptions of others and what they stand for have always been important – it’s just that now, we have a name for it.
Building your own personal brand correctly is important because you have to know and articulate what value you bring to the marketplace to stand out in a sea of other contenders.
Wouldn’t you want a potential employer to say upon meeting you “wow, they understand our industry and have the insight and experience that’s perfect for this role?”
Grow Your Personal Brand
Personal Brands are for everyone, not just for celebrities or entrepreneurs who own their own businesses. They can be the secret sauce that makes you stand out in a stack of resumes. If you don’t develop your own personal brand, others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace.
A strong personal brand impacts your ability to get the right jobs or promotions and increases your ability to attract talent and capital.
Finding Your Brand
Identify your strengths and what makes you unique. Think about the characteristics and strengths you’ve built in your career. If you are stuck, think about that one area where everyone says you excel. If you’re still stuck, ask others to give you an honest assessment of what they think of when they think of you.
Build Your Brand
Successful people recognize the importance of developing their personal brand. Branding is so important that I have studied many personal brandingstrategies in my lifetime.
You want to accomplish a goal with network marketing – and that’s to make a connection with your prospect to share information about your business opportunity with them and get them to agree that they want to learn more. An MLM prospecting script might be what you’re looking for.
🔷A prospecting script can be one that you’re given by the company, one you create yourself, buy from a website that sells them or look for a free version online. The free versions are pretty generic so you’d have to do some tweaking to get it to suit your needs.
🔷What a script does is give you a format, a guideline to walk you through the conversation with a prospect from hello to goodbye. Keep in mind that the prospects don’t follow a script so (like actors) you might have to allow for some quick adjustments to what you’d planned to say.
🔷You might get or find some prospecting scripts that give you some suggested questions. The scripts that phrase questions in such a way that you can get a no answer can lead to a dead end – it can kill the conversation before you even have a chance to present your business.
🔷For example, don’t say, “Would you like to work from home?” Instead, change it to “How does the idea of being your own boss and working from home sound?” Because with the way the first question is phrased, if you get a no, you’ve got nothing else to offer except ‘why not’ and then you’re not having a conversation but rather the beginning of an argument.
🔷What scripts do is allow you to engage with the prospect in a way that can put you at ease. Most people aren’t comfortable contacting strangers (even ones that show interest in MLM businesses) without having something to go by when they talk.
🔷A script takes all the guesswork out of what to say and better yet, it puts you in the driver seat of being able to control the conversation. A planned talk is always better than one that you ‘wing’ as you go along.
🔷A script should start by introducing you, reminding the prospect that he or she had shown interest in network marketing and what you’re doing is following up to see how you can help them get where they’d like to get.
When you use an MLM prospecting script, practice it first. Don’t come across like an over eager telemarketer – but don’t sound too rehearsed, either. Be relaxed, be yourself and let your confidence shine through.
Some people get confused about the sheer number of network MLM opportunities they have available to them. You don’t have to join anything you don’t like. If you hated reading, would you take a job as a copyeditor? If you hated driving would you take a job as a chauffeur? Of course not.
🔷You would search for a job that suited your abilities as well as what you enjoyed doing. But there’s a difference between having a job you enjoy and having a job that taps into what you’re passionate about.
🔷Using your passion to meet your financial needs is one of the most rewarding ways to live your life. You can bet if you’re passionate about something, others will have a need for it.
🔷You can know what you’re passion about by what you enjoy doing the most or by what cause stirs your heart. Almost anything under the sun that you’re passionate about can be a good niche to look for MLM opportunities.
🔷You can apply that passion to network MLM and gain satisfaction as well as earn a steady income. You might be unaware of the fact that the opportunity to have your own MLM business is open in a variety of niches.
🔷Do a little research before you get started. Find out the many ways that others are profiting from the same niche you want to start in. See how many different products or services they’ve branched their niche into.
🔷A fast selling, in-demand niche for an MLM business is the travel niche. There are so many people traveling every hour of every day. Some for business and some simply because they enjoy traveling.
🔷They travel on family vacations. They travel for family or class reunions. Retired people enjoy traveling now that their working days are over. They’re all looking to get from point A to point B the safest, cheapest way possible and that’s where your services could enter the picture.
🔷You could offer booking services or products related to travel. There are a few companies that will train newbies how to get into this niche and how to profit handsomely from it.
🔷Skincare is also a niche where the profit levels are high especially if you get into selling organic products. Because skincare covers such a wide range of items-from makeup to lotions, this would be a broad field to get into.
If you don’t want to start your own business until you know more, there are several good cosmetic companies that have decent reputations where you could get involved and learn.
MLM is the acronym for multi level marketing. It’s a way to deliver products by utilizing the power of people. These products and services are usually not sold through regular stores, but from individual homes of the sellers.
🔷Those who get involved with this type of marketing can typically make a lot of money based on two factors. The first being their ability to work hard, and the second being their ability to stay connected, nurture and motivate their downline or distributors.
🔷The way income is earned is like this example: John joins a company offering people a great product. He gets involved with them, starts earning commissions and begins to enjoy a better financial outlook for his life.
🔷His neighbor Bob sees how well John is doing and he wants in on the action, too. John takes Bob under his umbrella of mentorship, teaching him how to be successful selling the product. Because of John’s tutelage, Bob also beings to earn money. A certain percentage of what he sells is then given to John in the form of a commission.
🔷Bob then shares his story of making money with his family and friends. Three of them sign up. Now Bob is making commission based on what they sell. Meanwhile, John is still making commission on what Bob sells but now, he’s also earning on what Bob’s downline sells.
🔷So each tier or level will grow – depending on the amount of distributors who also desire to sell the product. The more levels you have working below you, the more money you’ll earn.
🔷In MLM, the income level has the potential to reach great heights – but only if it’s properly worked. Those who sit around and do nothing to promote the product or the opportunity usually don’t fare well.
🔷There’s no lazy way to success in any business and this one is no different. How much money you can earn through this type of selling structure will also depend on how the company has set up their commission scale – plus the percentage of commission made from your downline.
Since the rate of potential commission can vary from opportunity to opportunity, you’ll want to check out the company and the success of others who are already promoting the products to make sure it’s the right MLM company for you. Any company that promises you’ll get rich overnight or that you’ll get rich without having to lift a finger is a company you should avoid getting involved with.
🔷 Facebook is more popular now than ever, and it would not be wise for you to ignore that. Make sure that this is one of the first sites you sign up with. You do not want the face of your business to be a Facebook page that has nothing on it but your location. You need to provide several forms of contact information on your page. Also, let people know what your business has to offer. If you are going to place photos, you should make sure they are relevant to the business.
🔷 Yelp is a place where people write real reviews based on their firsthand experiences. A good or bad review on this site can make or break your business in some cases. One way that you can help your business is by claiming it on Yelp. This shows people on the site that you are actually interested in listening to them. If you see that someone is not satisfied with you, and they post a bad review, you are allowed to respond to them. Use that opportunity to let them know you want to see them happy and you are willing to go the extra mile to make sure they are.
🔷 When fans take the time to leave you messages and comments, do not ignore them like they do not matter to you. the reality is that you would be nowhere without them, which means you need to always show them your appreciation. If fans start a conversation on your page, weigh in on the topic as well. You will be seen as being down to earth and approachable. Ignoring a fan can lead to you losing them, particularly if you ignore them in a place where others can see. Not only will the fan leave because they feel unheard, but others may leave as well.
🔷 If you have no idea how to use social media, you should hire someone that does. try hiring a college student that needs the experience on their resume. This is ideal since you will not have to pay a lot of money. Let them take the reins, but keep an eye on things to make sure all is going well. You do not want to have someone in charge that is hurting your business more than helping it.
🔷Take full advantage of multimedia. The use of pictures and videos can do so much more for your business than plain-old text; become educated on the use of multi-media on every platform and network you are on. A video showing a toddler having the time of their life with a toy is going to convert a lot more viewers into customers than a typed description of the item. This philosophy applies to nearly every product and service imaginable.
🔷Promote offline. Their still exists an entire world of consumers who read newspapers, listen to radio and watch television. Turn them on to your social sites by offering amazing incentives, and make sure your social addresses are clearly stated. You can bring in first time customers through the use of offline ads and make sure their business is with you, not competitors.
🔷Individualize all social media ads and emails. Chances are good that the customer who follows you on Twitter also likes you on Facebook, so make sure each and every promo you send out is different. It must have the same general message and relevant data, but you don’t want to be sending canned, duplicate content to your audience. Take the time to customize and act like each ad is the only one you put out there.
🔷List locally and everywhere your competitors do. Local listings can really bring in business, so make sure you are optimized for local searches. Nearly every major local listing service is free and highly competitive; incorporate localized promotions into your social media marketing sales strategy. Since this will probably be the first time a consumer will see your site, offer a deal just for visiting your Facebook page and especially for liking or following you.
🔷Throw frequent social media promotion parties. Once you have an established fan base in social media marketing, get them all excited with a big contest. Plan it well, to avoid embarrassing glitches later, and notify everyone personally as well as on your social pages. Make the contest last long enough to entice interest from new people and build momentum with existing friends and followers. This isn’t just about bells and whistles: it’s multiplying your customer base exponentially.
🔷 Get people to interact on your social media profile. Visitors are twice as likely to follow your updates if you engage them in something interesting. Contests and polls are always a popular way to gain the trust of your audience. For example, post questions that require a one word answer. Many people love to share things about themselves and they are more than likely willing to share. You can increase your number of fans by increasing the person-to-person activity.
🔷 Listen to what your visitors have to say. It is all too common that companies say they care about their customers but don’t really care about what they are saying. If someone posts a complaint, make sure you take it at face value and respond to it accordingly. Get people to post their opinions about new marketing endeavors you have or product lines that you are developing for your company. The more involved people feel, the higher your chances of becoming a success.
🔷 It is important to be patient when it comes to your social media marketing efforts. Rarely do miracles happen overnight, and it takes effort on your part, as well as determination, to get a good fan base. If you take your time and are open to accepting the pace of things, you will find yourself much more successful in this form of marketing.
🔷 Keep up to date with the newest advances in technology and adjust your way of thinking when it comes to social media. It helps when you are open to new suggestions or different ways of tackling an issue. By staying on top of things, you will find that people are more likely to follow your content above another company’s.
🔷 Get creative with your profile and don’t just leave your fans hanging there. Consider hosting a day when all of your visitors can promote their own blogs, profiles or websites. It has been a proven success in many instances when people have given their visitors a chance to cross-promote their own pages.
🔷 Interact with the people on your profile and engage them in conversations. However, it is important that you don’t come off as cocky or high maintenance, so it is best to stay humble in your interactions with others. Just because you’re a company owner, it doesn’t give you the right to look down on your customers. Make sure that you don’t make your visitors ever feel like you don’t appreciate them or they aren’t good enough compared to you.
🔷 Consider joining more sites. It is true that most people have a Facebook account but there are hundreds of social networks you can use to connect with your audience. Find out which sites your customers are likely to use on a daily basis: stay up to date with new trends and do some research about your target audience. You could for instance have your customers answer to surveys about their favorite social networks. And keep in mind that some niches use social networks more than others: you should adapt your social media marketing campaign to the preferences of your target audience.
🔷 Make your updates more visible. Keep in mind that your subscribers will see your updates along with what their friends or the other brands they are connected with are sharing. This means an update can easily be ignored if the next update is more eye-catching. You can draw attention to your updates by sharing a picture instead of a simple paragraph. Some social networks will display your pictures or videos but others, such as Twitter, will only allow you to share links. You should choose your wording carefully to make your subscribers want to read more and click on your link.
🔷 Let your customers know about your social media marketing campaign and give them a reason to connect with you on these sites. Add links to your different profiles on your main site or blog as well as in the signature of your emails and the posts you share on message boards. Mention your social media marketing campaign on your site and in your newsletter and present it as a way of getting access to coupon codes, contests and other valuable content. If you need to get more subscribers, launch a promotional offer or a contest available only to the customers who subscribe to your social media updates.
🔷 Using social networks is not only about sharing quality content with your customers: you also need to get them involved in your campaign. Share content that will make your customers react and try starting discussions by simply asking an open question to your subscribers. Moderate all the comments you get and take the time to answer to everyone. As people get used to interacting with you, they will start interacting with each other too. You could even create a page or a group for your customers to get them to create their own online community. Always be polite and helpful to people and reward them for their participation and the content they share with you and each other.
🔷 Social media networking is a world of it’s own and it has a very unique culture. You must figure out what the culture is of each site you sign up with. This will help you interact better with your fan base. For example, people on Twitter use hashtags in order to gain new followers, so you should learn how to do that if you plan on using the site. Failing to know the culture is a sure way to alienate your audience, so do your research.
🔷 Growing very fast may seem like a good thing, but this is not true when it comes to social media. While you want a steady stream of people following you, gaining too many in a small amount of time sends up red flags. It will look like you are using unscrupulous methods to gain followers such as paying them or offering them free gifts. Facebook is one of the social networking sites that will give you a warning if you are gaining fans too rapidly. If things are slow for you, be patient. It may take a good amount of time to become as popular as you would like.
🔷 It is not all about you, so try your best not to look like you believe it is. Show an interest in others and what they have to say. For example, follow back some of your fans if you see they are posting a lot of information your customer base may find useful. Also, share information that was given to you by your fans. This will show them that you are actually paying attention. Give them credit for anything you use.
🔷 When someone takes time out to send you a message, make sure that you do your best to respond in a timely manner. The last thing you want to do is totally ignore someone or respond too late. If you take a long time to respond, people may feel they are being ignored and they may go do business elsewhere. Nobody expects you to have personal conversations with everyone who tries to engage you in one, but you should respond to every message you get. If the questions are personal, let the user know that and ask that things are kept at a professional level.
🔷 Beginning a new business owner in today’s world is much easier than it was even ten years. Booming online businesses make up a huge percent of products sold. It’s evident that e-commerce is here to stay.
🔷 The beauty of running an online business is that the start up costs are very low – you can even start some businesses without having to come up with any money at all. Young or old, people of all ages can create a business they love from whatever they’re passionate about. Whether it’s selling antique pieces of history, gift ideas or selling services, there’s a niche tailor made for your talents.
🔷 So who are the people who are breaking free from their ordinary routines, or from their cubicles and taking control of their lives? Many of the people who are first time entrepreneurs are moms. Whether they’re stay at home moms or currently work in an office, mothers make up a large majority of those running Internet businesses.
🔷 Putting their years of expertise from both life and business to work for them, many baby boomers are stepping out and taking the plunge into a new endeavor of starting their own online business.
🔷 Sometimes in a tough job economy, baby boomers are some of the first people to get laid off. Employers aim to keep the younger, less experienced people on the job because they can pay them less.
🔷 No, it’s not fair, but it does happen. If you’re in that category, losing a job can be the springboard that catapults you into an adventure that can bring so much good into your life as you start working for yourself.
🔷 In certain jobs, there are government mandates in place for when people must retire from that job, which is unfortunate in many cases because it’s those years of experience on the job that make them better employees than the newly hired.
🔷 Thanks to smart financial planning, most retirees aren’t forced to work due to needing the income after retirement, but many choose to in order to keep their minds active and to give themselves something to look forward to.
Changing from a life of active work to being home all day can be quite an adjustment and running an online business can make that adjustment a lot easier on the one retiring and his or her family. Plus, for those wanting to retire but who want to stay busy, there are plenty of opportunities available online to start and run a successful business.
🔷 Instead of sitting behind a desk and being told what you have to achieve for the day or for the year, you’re free to set your own goals and objectives. No more time spent working on projects that don’t fulfill you.
🔷When you’re an entrepreneur, you get to set the goals, you get to choose the direction your business takes and which projects will be the best fit for your endeavor. Because you will be the one to know your company best, achieving your goals will not only feel financially rewarding but will also be personally rewarding as well.
🔷 In addition to getting to decide the direction your business heads, you’ll also be cutting down on the time it takes to get back and forth to work. For many people, their daily commute represents time that could better be spent on other activities like connecting with new clients and working to build their company’s brand – both of which are essential to having a successful business. For entrepreneurs working at home, the longest commute is from the shower to the computer (or laptop) freeing up valuable work time.
🔷 One of the most exciting work at home perks is the flexibility it offers you. When you run your own business, you don’t have to worry about being put on the schedule for holidays or on family birthdays. If you don’t feel well yourself, you don’t have to go in to work or beg your boss to stay home or get docked in pay.
🔷 When you work at home, you don’t have to clear it with your supervisors if you need to leave work early to pick up your sick child. You don’t have to work hours that someone else specifies.
🔷 Your schedule is completely your own. If you’d rather work in the wee hours of the night so you can spend more time with your loved ones while they’re awake, then you’re free to do so. When you work at home, you can be as free as you wish without worrying you’ll lose your job.
🔷 Another perk is the stability that comes from working at home. In this economy, even the most dedicated employees sometimes find themselves being let go. But when you work from home, you never have to worry about being fired or downsized because you’re the boss.
Running your own business allows you the freedom to change directions, work your own hours, avoid the frustrating commute and the knowledge that your never have to worry about being laid off again. Plus, it’s so much more exciting building something yourself and seeing it take off than working for someone else to build their business.
🔷 The last thing you want to do is have a mentor whose only goal is to make money – for himself. You want someone who can look at your individual strengths and weaknesses and help you find a business model that will satisfy you personally and financially.
🔷 You may need an overall mentor for your efforts, or choose to hire a mentor who has experience in one specific area of Internet Marketing, like Search Engine Optimization or Pay Per Click Marketing.
🔷 Marketing can’t be summed up into one tiny, neatly wrapped package because there are too many aspects of marketing to make it that narrow. Don’t expect to learn everything in one session with a mentor. It’s not a topic where mastery happens in one sitting.
🔷 You don’t have to have a marketing mentor if you want to run your own online business or even several online businesses. You’ll make mistakes (even the top marketing gurus still make mistakes) and you may even have some total failures, but that helps you learn what to avoid next time.
🔷 Hiring a marketing coach isn’t cheap and you could expect to pay thousands over time for help from some of the best coaching experts. If you’re just starting out, or you’ve been in business awhile and it’s not taking off the way you’d like, you might not be in the position to afford a coach.
🔷 That doesn’t mean you can’t find free expert help to guide you on the path to marketing well. There’s a great deal of advice and guidance online for marketers in any stage of their business and it’s all free of charge.
🔷 You can find this advice and guidance online through marketing blogs, forums and even articles written by marketers who have already been where you are now. You’ll learn about which marketing tools to buy, which ones are a waste of time and money and what the hottest niches are today. All this will cost you is your time. Find a marketer who keeps a regular blog and covers the information you need to know. Check out the blog archives, too.
🔷 Having the ability to read is the only qualification you need to make your marketing business a profit puller. Put the effort into researching and studying what you don’t know but need to learn.
So many marketers have graciously shared the wealth of their knowledge online for free, but you have to do the work of unearthing the nuggets you need to succeed.
🔷Don’t market your products or services in the wrong venue. Marketing on the sites where people likely to be interested in your products is essential, but marketing on sites where folks have no interest in what you’re selling can be problematic. If you’re pushing wares to an unreceptive audience, you’re going to come to be known as obnoxious and a spammer. Word of your behavior can easily spread to those who may actually want to do business with you and can harm your reputation. Only market to interested parties. 🔷Don’t imitate your competition exactly. There is nothing wrong with watching your competitors to see what they are up to and how successfully they are at implementing their strategies, but blatant attempts to copy their behavior can have a negative effect on your campaign. People are smart, and if they recognize that you are just copying the other guy, you are going to be seen as, well, a copycat. That’s not good for your reputation either. 🔷Make good on promises. Whether you’re advertising free shipping, a discount or a money-back guarantee, deliver what you say you will. Even if you make a mistake, and something is going to cost you a little money because you failed to factor in a cost, do what you said you would, learn from the mistake and move on. Always doing the right thing may cost you a little money upfront, but will glean you a reputation as a trustworthy merchant, and that will get you more customers in the long run.
🔷Respond to those who reach out to you. When people leave comments on your blog, send you emails or ask questions on your forum, answer them in a timely manner. Don’t overdo it, though. Don’t start sending them communications they didn’t ask for, and don’t socialize too much. Asking them about their personal lives when they only asked you about a product will make them think you’re odd. Be polite, but keep your communications strictly professional. 🔷Be Kind. That’s a very simple approach to take, but you’d be surprised at the number of online marketers who make the mistake of getting into arguments with potential customers. Not only will participating in flame wars spike your blood pressure, but it is also harmful to your business. Recognize that even if folks are rude, their money is still good and so is the money of all the people who may eventually see any online negativity coming from you. Remember that blog posts, forum posts and emails are often passed around the Internet at a rapid pace. Make sure those written by you can only be seen in a positive light.
👉 There are so many social networking sites out there that it is not practical to sign up with all of them. You should do your best to find out which ones are preferred by your target demographic and sign up for those. While you want to attract a large audience, you must first appeal to the people that are most likely to buy your products.
👉 It is important that you keep up with all of the things your competitors are doing. This may seem unscrupulous, in reality it is not. It is a smart move because you will know what you are up against. If you notice them doing something you like, there is nothing wrong with using this idea on your own social networking page. Never directly copy content from a competitor because it will make your customers think you are dishonest.
👉 Offer exclusive discounts that are only available to people that are linked to you via social networking. People will be impressed with you since this shows them you appreciate their business. You should also offer contests that encourage people to share your business with others. You can offer a great incentive to the winners and you will end up with a lot more customers.
👉 Do not use a tone with customers that sounds pushy or like you are trying to force them into buying something from you. Being a customer of yours is their personal choice, so trying to be forceful will make them have second thoughts about working with you. Your content should be a mixture of your site links, useful information, quality content from others and sales pitches. This balance is more likely to get more sales for you than being pushy.
👉 Sell your products through your social networking sites and make the prices competitive. While the regular price on the site can be one price, offer a discount every time you offer a new product link on your page. Upload images of some of your best selling products on your page as well. While there is nothing wrong with having pictures of yourself on your social media page, you should put most of the focus on the products you are trying to sell.
🔷 Don’t charge too little or too much when you’re selling a product or service. Find out what the thing you’re offering to others is worth and set a fair price. It can be tempting to charge too little when you are first starting out but it will just make it seem like your product or service is cheap. It could also put you out of business if you make it cost too little. Charging too much will make it a sure thing that people won’t come to you first.
🔷 People want to be respected so you have to keep this in mind when you deal with them. While you don’t have to become their best friends, don’t treat them like they are only there to pay you. Answer questions they may have when they’re considering using your business, and don’t just give them a bunch of canned responses. If they don’t understand something you are doing, explain it to them in a way that’s not too technical but don’t make them feel like they have no intelligence.
🔷 You are going to have to pay taxes on everything you make so keep that in mind and set back some money. Every state has a different law on this so get a financial adviser to help you if you are not sure how much you are going to have to pay. You are going to need to factor this into the cost of your product or service as well so you can cover it when the time comes.
🔷 Advertise in as many different ways as you can afford. Try creating a website and getting business cards. If you have the money, local television will allow you to throw a commercial up. The local newspaper can host your ad for a fee as well. Get a social media website and set up some kind of contest where people can win a prize to draw potential customers in.
🔷 Take a look at who your competitors are and learn from what they’re doing. Check out the feedback they get from customers that used them in the past, and see if you can build on what they are already doing. Figure out what they charge for what they do and see if you can offer something unique from them that costs a little less. See how they advertise and if it’s successful or not.
Starting a home business is fairly cheap and can supplement your income. It may also eventually become a full time job, but it takes quite a bit of hard work. Not having to commute to work eventually has all kinds of rewards but you have to follow the tips above for it to work out.
👉 You need to start by joining the social networks your customers use. A lot of people have Facebook accounts but do not assume that Facebook is the most popular site among your customers. Have your customers answer to surveys and read different studies on social media to get a better idea of which sites your customers are using. Once you know more about your customers’ social media habits, join the top three social networks your customers use the most.
👉 Create profiles that stand out. Most social networks do not give you a lot of options to create a personalized profile but you can still create an original profile by using your logo, the same color pattern you use on your site and writing a good description of your activities. Do not forget to include links to your main website or blog so that people can learn more about your products. Make sure all your profiles have similar color patterns so that people can easily recognize your brand.
👉 Share quality content on a regular basis. Your content needs to stand out too and be easily recognizable. You could for instance add a visible logo in the corner of all the pictures you upload and sign your updates with your name and your title. Get people to interact with you by asking questions, sharing polls or creating content that will make your audience react. Keep in mind that every time a customer comments or share one of your updates, their friends are able to see the content you shared.
👉 Find a way to generate some interest from your customers and make them want to identify with your brand and products. This can be done by sharing original quality content, featuring content created by your customers and giving people a chance to win free products. Organize contests regularly and encourage people to tag you in their updates. You also need to put a face on your social media marketing campaign: let people know who you are and what you think of the news stories and articles you share with them. If you do not want to use your real name, create a character or a mascot your customers can interact with. You could even start supporting a cause if you think your customers will get a positive image of your brand because of it.
👉 Make your customers feel appreciated by regularly sharing updates to thank everyone for making your latest product a success. You can also thank customers individually for a purchase, for entering a contest or for sharing their content with you. If you can, reward your best customers with gift cards and freebies and write a social media update about it so that other customers realize they could win these things too if they order products from you.
👉 Your first challenge will be determining what sort of content your target audience would like to see. Keep an eye on the competition. Do your own independent research and check out your competitors pages and social media marketing strategies to see what seems to be successful for them and what seems to be unsuccessful. All of this knowledge will help you in shaping your presentation of your product and/or service via social media work.
👉 As you write content, be certain you have a very clear picture in mind of the type of target audience you wish to attract. When you can picture your ideal reader/customer in your mind’s eye, you will write far more targeted information that will be valuable to the group you wish to engage.
👉 One thing’s for sure, people don’t want to see a lot of grand claims about a product and service that are not backed up with real performance. That’s why simply talking about how wonderful your product and/or service is will not make you very popular in social media marketing. Instead, it’s better to take a friendly approach and present yourself as being on even footing with your target audience. Let them know that you experience the same problems and challenges they experience and share the ways in which your product or service has helped you overcome these problems and challenges.
👉 Take time and care to build rapport with your target audience. Engage them in conversation, ask their opinions and solicit their feedback. Create a frequently asked questions page that provides your visitors with the opportunity to not only find answers to frequently asked questions, but also to ask more questions. This sort of feature helps your target audience feel like valuable members of your community. If they see themselves as part of the process, they will be more likely to engage in purchasing, using and sharing your product and service.
👉 While social media marketing can be very valuable to spread information about your product or service around the world, understand that this will not happen immediately. It takes time to work your way into the social media community you have chosen and to make friends with people who are influential within that community. When you have established yourself as a member of the social media platform you have chosen, you will begin to attract more and more followers. The more followers you have and the more trustworthy your actions are perceived, the more business your social media marketing activities will bring.
👉 Once you are up and running with a social media marketing page, remember that even though social media is for fun and socializing, your purpose is marketing. You must always take the high road and present a professional image to your followers. Be positive, informative and calm. Don’t engage in flame fights and don’t be hooked into any drama. Keep all your communication on the up and up.
👉 One important aspect of social media that is commonly missed is using it to cultivate relationships with your business partners, both with your vendors as well as helping to promote any businesses you supply yourself. Often businesses will respond by linking your business into their circles, which will only expand your range of influence. Even if they don’t link your site, they will certainly appreciate your support which can be used as a bargaining chip when you are talking business.
👉 LinkedIn is the mecca of building business to business relationships. The whole point of the site is for professionals to be able to meet and interact; no silly cat pictures allowed here. This is a great place to not only promote your business, but also make new contacts, discuss strategies, and find new employees or employers. Being able to interact with others in your field can give you invaluable information and this is a great new way to network with your peers.
👉 When creating your social web page, don’t be afraid to add a pop of personality. You want your business to make a personal connection with your customers. Think of how your business would act if it were a real person and post accordingly. By connecting with your customers on an emotional level you help to promote brand loyalty and repeat business.
👉 Social media is an inexpensive way to promote your business, but it will take some time to grow your social circle. Don’t expect floods of customers the first day you post your site. You will need to spend some time promoting your brand before you can really take advantage of the huge network that social media allows you to create. Don’t get discouraged if you don’t get the results you want initially. Instead step back, refocus, and try again.
👉 Don’t allow your social media page to languish. Plan on posting updates every week or so, even if they are small. Part of the reason that social media is so powerful is that it keeps your brand in the mind of your customers. You can’t get that benefit if you never post to your page. You don’t want to clutter your follower’s feed by over posting, as they will just remove you from their list, so you will need to find a happy medium that fits your customer base.
👉 The first red flag is if there is a claim that you will get rich overnight or gain unbelievable wealth with almost no effort. If it seems unbelievable, it probably is. Check with the Better Business Bureau and with the Attorney General’s office in the state where you live. Read user reviews from reputable websites and check consumer reporting publications and websites. With all the information available online, there is no excuse for being taken advantage of.
👉 Never believe it when someone tells you that a business will practically run yourself. It will not. The effort you put in will be directly proportional to the results that come out of it. Nothing will ever replace hard work, dedication and a vision for the future.
👉 If you read testimonials that are glowing and sound like they are coming straight from a script – they probably are. It is quite likely that these people have been paid to say the things they are saying, or they may even be total fabrications. Ask for direct contact numbers for anyone claiming to vouch for the business opportunity, and ask them specific questions that they would only be able to answer if they were actually real business owners who had used the product and sold it to clients.
👉 Be very wary of anyone who asks for a large upfront investment of cash, especially if it is nonrefundable. Ask questions about “free trial” periods, making sure to read the fine print. These offers will often require you to give a credit card upfront, which will be charged the entire fee for buying into the business. Then if you have issues or do not want to continue, you can request a refund of this fee. You can bet that it will not be easy at all to ever get this refund. If they are genuinely offering a free trial, then it should be free, with no upfront cost whatsoever.
👉 Never give in to high pressure tactics and immediately cut off communication with anyone who tries to reel you in this way. It is indicative of desperation and an attempt to get you signed up before you can realize the flaws and inherent dangers in the program or the product. They may also be trying to get you to “sign on the dotted line” before reading the small print and the required commitment. Always take as much time as you need to think it over and to determine whether it is the right business for you.
Take these ideas and use them to get started today. Then enjoy your new business and your new life.
👉 Many people try to cut expenses, and they opt for free web hosting services. This is disastrous when it comes to operating a professional home-based business. When using a free hosting site, you don’t have the tools you need to track statistics properly, and they usually put free ads on your webpages that look very tacky. You’re also limited as to the amount of space you have for adding to your site.
👉 You can’t just advertise to the masses constantly with an online business and expect everything to go as planned. You must figure out who your target audience is and cater to their needs. You need to know why they need your products, and you need to offer them special promotions, new product information, and more.
👉 You need to make sure your site is very professional, so this means that everything must look user-friendly and organized, as well as being free of grammatical errors. You don’t want customers coming to your site and thinking that you have no business running a business.
👉 You will have to market your site in order for it to be seen by targeted customers. This includes finding out where to market concerning your niche, and it also includes search engine optimization techniques and strategies. You need to look for beneficial ways to do this for free, as well as find the necessary means in which you will have to hand over some money.
👉 You need to know what is different about running an online business versus a brick and mortar business. First of all, everything is handled over the phone or via online communication. You are working from home, so you could be in your pajamas taking an order; this wouldn’t happen at work. There are so many differences that you really need to prepare yourself and also enjoy them. Some of them you’re going to have to live into as you go along.
👉 Part of running an online business is to gain profit from advertising to your targeted customers. This means that you are going to want to treat them right in all of your marketing efforts and focus on them as well. If you have an email marketing list, follow the guidelines; if you have a mobile marketing list, adhere to the rules and ethics of business.
You have to remain professional and be organized when running anonline business from your home. You don’t want to get caught up in the convenience and privileges of working from home and lose out. Keep informed, and remember what you’ve read here as you set out to make profits by working from home.
👉 Get visitors to engage in your brand. The fact that someone is already clicking to visit your page is a good sign. It is however important that you post content and contests that keep them there. People will only follow your social media profile if you provide them with something interesting. Consider hosting a sweepstakes to enter people’s names when you’re starting out. You can also post content that teaches visitors how to do something. People are more than willing to learn new things and you can be the one to teach them.
👉 Ask your visitors for their opinions! People want to be heard and if you’re willing to listen, they they’re probably willing to come back to your profile. Every couple of days or even daily, pose a question that visitors can answer in one or two words. People like to share something personal and asking a question such as, “What’s your favorite color?” can get some great response from your audience.
👉 Make sure that you have quality content and information posted on your profiles. People don’t want to read poorly written material that is of no interest to them. When someone puts you on their list of favorites, it is because they like your brand and what you’re offering. Keep people constantly interested by posting tutorials, hosting contests and providing great YouTube videos. Your posts should also be fairly quick to read. Don’t post something that is long in nature and can be equivalent to a newspaper article. People want quick and accessible content that offers them one of a kind information.
👉 If anyone posts any concerns they may have on your profile, make sure that you answer their questions quickly and efficiently. Even if someone is posting something that isn’t positive in nature, it is still important that you respond calmly and in a professional manner when dealing with someone disgruntled. The way you respond and answer different situations can really be a determining factor whether someone orders from you, especially when some people like to test the waters first.
👉 Gather some inspiration from your competition. Every brand and company out there has a close by competitor. This can also work in your favor too! Use what other companies are doing as leverage for your own marketing needs. Consider what types of contests they are hosting. Also make sure you read the comments that visitors leave. The comments section is always a good way to tell what people really think about a company that you may have thought was doing great.
👉 Make sure you create a solid plan and have a purpose for your social media marketing strategies. You want to have set goals, and you want to make sure you follow through with them.
👉 Make sure you gain a full understanding of what social media marketing really is. You want to know what strategies and techniques are out there, and you want to be aware of all of your options. Social media is a way for you to interact with your targeted visitors on a more personal level.
👉 Make sure you target specific sites within your business niche. You can get great backlinks this way as well. Also, you want to make sure your contact information is accessible, and you want to also make sure that you provide links to your sites as well.
👉 Make sure you allow user comments. Enable them, and you also need to make sure you are interacting with the customers. Once they comment, you need to comment back. This is more than just allowing them to comment. This gives you interaction and good publicity that others will see. Also, you can generate polls for great feedback that would be hard to obtain otherwise.
👉 Make sure you target a niche audience. This helps you find out who your targeted customers are. This is a great way to use social media marketing to determine your targeted customers.
👉 Make sure you take advantage of Twitter. Using popular hash tags and generating followers is a great way to get everything out there. Not to mention, there are some pretty famous and influential people on Twitter. This can generate exponential publicity for you if done right.
👉 Enable sharing to make your network much larger. You see, sharing enables the people on your site to share things you have with people on their sites. This grows and expands your network immensely.
👉 Make sure you set a specific amount of time aside for social media marketing. You should utilize the different sites each day according to that time frame. It takes consistency, and you must make sure you take care of your sites.
👉 Make sure you promote appropriate content according to the demographics of your targeted customers. You do not want anything inappropriate on your social media sites. While you want to be more personable, you still have to remain professional.
👉 As you start your social media marketing adventure, you may encounter a lot of small problems. For example people may make negative comments, and you may have problems creating effective advertisements. Additionally, you may inadvertently attract the wrong demographic. The main thing is to remember that this is a learning process, so you should use each of these misadventures as a way of adjusting and moving forward.
👉 Whenever you experience a small problem, you can look on the bright side and search for ways that it can be helpful in your development. If you have others working with you, you can use it as an opportunity to brainstorm with them and create new ideas.
👉 If you’re working alone and you find the challenges of social media marketing to be too great, you may wish to look into outsourcing some of the tasks. Whenever you hire someone else to help you, you must be certain that they are helping in the way that you have in mind. Don’t let go of the reins of your social media marketing project.
👉 As time passes and you gain more experience and build a good reputation, you will become more successful, and you should certainly give yourself credit where credit is due. However, you must not rest on your laurels. Remember that success begets success and you should strike while the iron is hot. Keep moving forward and seek out more successes in social media marketing as you go along.
👉 Remember that a social media marketing campaign is a very people-targeted project. You’ll want to identify the group of people you wish to communicate with and then gear all of your social media marketing efforts toward that group. You’ll be doing more to meet and greet and make friends and influence people with social media marketing than you will with actually marketing the product or service you offer.
👉 Within the context of getting to know people, building trust and establishing a good reputation, you will find that opportunities to market your product are sure to naturally appear. Add a link or two here or there to direct people to your web site. When you have specials and giveaways, be sure to share this exciting information with your social media friends.
👉 Any social media platform that you use will also offer some tools that you can use for advertising and enhancing your business campaigns. Be sure to explore these and make the most of them as they can be extremely helpful in tracking and the focusing of your success.
👉 The answer here is, why not? There are millions and millions of people who use social media sites for many different reasons. Some people spend hours a day looking at pictures, finding old friends, communicating and just looking around to see what they can find. Other people may not spend that much time on the sites, but they are still around. All these people can be potential customers. Another reason you should use social media marketing is because it is free. Yes, you read that right, it is free. All it costs is your time. It is also effective. Many companies have gotten good results when they are willing to do what it takes and promote their businesses on the different social media sites. And this type of marketing is rather simple. While it is not as easy as setting up a page and hoping people find it, it is not much harder than spending a few minutes a day communicating with people online.
What benefits can you see from social media marketing?
👉 The benefits are endless when it comes to using social media sites to market your business. First of all, your audience is huge. Millions and millions of people use these sites and all of them are only a click or two away from seeing your social media page. Once you have a small following, if you continue to communicate and listen to your fans, your following will begin to grow. All these people that follow you are potential customers. It is much easier for people to find your business on a social media site than it is to find you on the World Wide Web.
Is social media marketing effective?
👉 The answer here is that the effectiveness of social media marketing is really up to you. If you set up a professional page, add useful information and post relevant content to your page, yes, your social media efforts can be quite effective. If you want to be effective, you should also make a regular effort to communicate on your page and with your followers. If you do not want to be effective, simply set up your page, do nothing and hope people find it.
👉 You can start to make a more personal connection with customers by addressing them directly in your Internet marketing efforts. Try writing a direct letter to your ideal customer. This can be an excellent source of content for all kinds of online marketing: you can email it to customers on your mailing list, post it on websites, and link to it through social media.
👉 Speaking of social media, make sure you take advantage of this method of communication with your customers. The ideal social media presence for your business is informal and personal. Don’t be afraid to make your own social media posts and respond directly to your customers. People appreciate the direct contact they get with business owners and employees this way.
👉 Put a human face on your business by letting your customers see who’s working for them when they spend money with you. If you use videos in your Internet marketing, appear in them yourself. You can also enlist your employees’ assistance with your marketing. Let them appear in videos too, and ask them to help you by writing some of your content for other marketing avenues.
👉 As your Internet marketing efforts gain momentum, you can also make use of your customers. It’s a great idea to give customers an opportunity to leave feedback on your company and review your products and services. This not only draws customers closer to you; it can also provide excellent advertising material. Don’t hesitate to make use of outstanding reviews in your marketing efforts – just remember to get permission from your customers first!
👉 Believe it or not, you can significantly amplify the effectiveness of your online marketing if you’re willing to get cute. Customers respond strongly to advertising that demonstrates they’re dealing with ordinary people who have families and interests of their own. Incorporate kids into your ads if you’re looking for business from parents and families. Make your pet into your company’s mascot. Don’t pretend that your small, independent business is a big, faceless corporation; go the other way and put your individual face out there.