You can start to make a more personal connection with customers by addressing them directly in your Internet marketing efforts. Try writing a direct letter to your ideal customer. This can be an excellent source of content for all kinds of online marketing: you can email it to customers on your mailing list, post it on websites, and link to it through social media.
Speaking of social media, make sure you take advantage of this method of communication with your customers. The ideal social media presence for your business is informal and personal. Don’t be afraid to make your own social media posts and respond directly to your customers. People appreciate the direct contact they get with business owners and employees this way.
Put a human face on your business by letting your customers see who’s working for them when they spend money with you. If you use videos in your Internet marketing, appear in them yourself. You can also enlist your employees’ assistance with your marketing. Let them appear in videos too, and ask them to help you by writing some of your content for other marketing avenues.
As your Internet marketing efforts gain momentum, you can also make use of your customers. It’s a great idea to give customers an opportunity to leave feedback on your company and review your products and services. This not only draws customers closer to you; it can also provide excellent advertising material. Don’t hesitate to make use of outstanding reviews in your marketing efforts – just remember to get permission from your customers first!
Believe it or not, you can significantly amplify the effectiveness of your online marketing if you’re willing to get cute. Customers respond strongly to advertising that demonstrates they’re dealing with ordinary people who have families and interests of their own. Incorporate kids into your ads if you’re looking for business from parents and families. Make your pet into your company’s mascot. Don’t pretend that your small, independent business is a big, faceless corporation; go the other way and put your individual face out there.
